Generalists compete on price. Specialists compete on expertise. Choose your specialty and own it.
<h2>Why Specialization Builds Reputation Faster</h2><p>When you're known for one thing you do exceptionally well, word spreads faster and clients pay more.</p><h3>Choosing Your Specialty</h3><ul><li>What service do you enjoy most?</li><li>What gets you the best reviews?</li><li>Where is there demand but limited expertise?</li><li>What can you become top 1% at?</li></ul>