Building Assets That Follow You

<h2>Traditional vs. Portable Assets</h2><h3>Assets That Don't Follow You (Traditional)</h3><ul><li>Salon's Google reviews</li><li>Client data in salon's system</li><li>Email lists controlled by employer</li><li>Marketing done by the business</li></ul><h3>Assets That DO Follow You (Portable)</h3><ul><li>Professional profile with verified reviews</li><li>Client relationships based on personal trust</li><li>Professional certifications and credentials</li><li>Your service record and statistics</li><li>Your professional network</li><li>Your specialized skills and techniques</li></ul><h2>Building Portable Assets Intentionally</h2><h3>1. Professional Identity</h3><p>Create profiles where reviews, credentials, and service records attach to YOUR name.</p><h3>2. Skill Development</h3><p>Invest in training that makes YOU more valuable, not just valuable to current employer.</p><h3>3. Client Relationships</h3><p>Build trust based on your service quality, not salon amenities.</p><h3>4. Professional Network</h3><p>Connect with other professionals, suppliers, and industry leaders in your own name.</p><h3>5. Financial Records</h3><p>Document your income, service counts, and client retention—proof of your earning power.</p>